Faced with declining sales of its flagship brand, Daimler is rumored to be winding down operations at Maybach. Instead, Daimler (parent to both Maybach and Mercedes Benz) will focus on taking the current S-Class Mercedes upscale in both content and technology.
With increased content comes higher pricing, and in the case of the new S-Class it appears to be significantly higher pricing. Daimler, already concerned over declining profits in its Maybach division, fears the new S-Class will pirate sales away from struggling Maybach. The most profitable solution would be to close the storied luxury brand.